Often people wonder, why aren’t the people I drive past on the way to work working with me?
The answer is in your Google Business Listing. Do you ever wonder how your business appears on local search results when potential customers are looking for your services? Your Google Business Listing is the key to improving your visibility on maps and search results, ensuring your business gets found by the right people at the right time.
Do you want to know where your business stands in local search results? At HFB Digital Solutions, we can create a custom map (that looks like below) showing your current local visibility when people search for your services in the surrounding suburbs.
The green ‘1’ – means if someone searches for your services (eg. mechanic, blinds installation, etc) – you show up first. 10 means 10th. 20+ means completely invisible.
How to Improve Where You Show Up: Maximize Your Local Reach with Your Google Business Listing.
One of the most effective ways to improve your local search presence is by optimizing your Google My Business (GMB) listing. Here’s how:
- Claim and Verify Your GMB Listing: Ensure your business is listed on Google My Business and verify your ownership. This allows you to manage your business information, respond to reviews, and access valuable insights.
- Provide Accurate and Complete Information: Fill out your GMB listing with up-to-date information, including your business name, address, phone number, website, hours of operation, and categories.
- Add Photos and Videos: Visual content makes your listing more attractive and engaging. Upload high-quality images and videos of your business, products, or services.
- Encourage Customer Reviews: Positive reviews not only build trust but also help your local search ranking. Encourage satisfied customers to leave reviews, and always respond professionally to both positive and negative feedback.
- Post Regular Updates: Share updates, promotions, events, or news on your GMB listing to keep your audience informed and engaged.
Get Your Custom Local Visibility Map
Do you want to know where your business stands in local search results? At HFB Digital Solutions, we can create a custom map like the one above) showing your current local visibility when people search for your services in the surrounding suburbs. This valuable insight will help you understand your current reach and identify areas for improvement.
We’re doing this for free for the next two weeks.
As things tighten up in the economy, a few changes to your profiles can help you ride it out and stay above the competition. So chat with Tom on 0407 600 838 or tomw@hfbgroup.com.au Cheers, Tom
